Taking it one step at a time.


CHALLENGE
Develop a campaign for a cause/organization of my choice, with a minimum of 4 design elements, including a rebranded logo.

Homeless Veterans billboard

CONCEPT
Homelessness has always been a social issue close to my heart. I decided to rebrand and campaign for the local non-profit organization Rhode Island Coalition for the Homeless. R.I.C.H. aims to increase public awareness of the issues of homelessness, as well as increase public involvement for ending homelessness in the communities of Rhode Island.

“Who is homeless?” 8.5 x 5.5 Infographic

SOLUTION
This campaign is meant to increase public awareness of the various homeless populations across the United States. To maximize reach, the collateral created consists of billboard and bus stop kiosk ads, an 8.5 x 5.5 infographic to be handed out to passerbys, buttons, and t-shirts. I also rebranded the non-profits logo to include a mailbox, a nod towards the permanent address that homeless individuals lack, a disadvantage which proves to be a major road block when applying for employment. Throughout my campaign, calls of action send traffic towards the non-profit’s website, urging individuals to learn more about what they can do.