Wildcats helping wildcats.


CHALLENGE

As part of a work project I was assigned to create an ongoing campaign for Johnson & Wales’ Orientation & Support Programs’ information initiative: Wildcats First. The campaign, which advertises events for learning various tips and tricks, includes resume building and networking, to registering for classes and teaching good financial habits.

CONCEPT

The monthly installment for the initiative needed to remain cohesive month-to-month. After deciding on a design direction with the client regarding use of color and the general feeling, professional yet inviting, I hit the ground running.

SOLUTION

I took inspiration from an ad produced using Canva. Using the traditional blues and yellow associated with JWU combined with a library of decorative symbols to structure callouts, I established harmony among elements of the composition that translated well across the collateral to follow. I really enjoy working on this project because I am a past member of the orientation team and I love being able to help the organization after moving on from my participation in it.

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